Mallika Sherawat Set to Choose the Best and Lose the Rest on Life OK’s The Bachelorette India – Mere Khayalon ki Mallika

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The Ultimate War of Love begins on 21st October, every Monday to Friday at 9.30 pm, on Life OK Middle East

Mallika Sherawat and Rohit Roy at the launch of Life OK's The Bachelorette India

Dubai, 17th October 2013: She may have publically professed her desire for India’s most eligible bachelors; with Karan Johar and Narendra Modi being No. 1 on her list. But Mallika has no qualms admitting that ‘maybe sometimes things just don’t swing your way!’

Known for wearing her heart on her sleeve, Bollywood’s sexy siren is definitely not shying away from making headlines in Life OK’s The Bachelorette India – Mere Khayalon ki Mallika. “India has only 3 most desirable single people – Narendra Modi, Rahul Gandhi and Me!” quips Mallika.

When it comes to choosing the right man for herself, Mallika is leaving no stone unturned. After choosing the 30 most desirable men from over 127,000 entries, she is all set to take the television world by storm as the reality TV series premiers on Life OK, starting 21st October, every Monday to Friday at 9:30pm.

Speaking at the launch of the reality dating series, Mallika Sherawat said, “I’ve finally met my suitors. All of whom are willing to move the moon and the stars for me. All I’m looking for is honesty, integrity and genuine affection, and of course, a good sense of humor. These dashing men have declared a war of love to impress me. They might not all be affluent, but they should be surely successful in their own right. More importantly, they are willing to accept me for who I am. Ultimately, it’s a battle that will separate the men from the boys.”

Commenting on the series, Ajit Thakur, General Manager, Life OK said, “In this year, Life OK has stayed true to its promise of delivering quality finite series’, which primarily focus on innovation and disruption. After a series of fiction show launches, we felt the time was right to launch a reality TV series. I feel the moment has arrived for something as clutter breaking as The Bachelorette India – Mere Khayalon ki Mallika, which takes entertainment to another level. We’re confident the series will further strengthen our position in the Hindi General Entertainment space.”
Commenting on the launch of the new show, Mr. Sumo Dutta, Country Head for STAR Middle East, Pakistan and Africa, said, “Innovation in TV content has been the cornerstone of STAR’s strategy. With the aim of expanding our viewership, Life Ok presents a new show – The Bachelorette India. Bringing this format to South Asian viewers, where diverse cultures exist, was only a natural choice. With this new reality TV show, we look forward to growing our relationship with viewers.”

Bringing to life some of the best and worst tales of Love, the series will showcase Rohit Roy as not just a Host but also as Mallika’s confidante in her journey. The Bachelorette India – Mere Khayalon ki Mallika opens at the majestic City Palace, Udaipur. Lit by over 5000 candles, the heritage structure comes to life as Mallika starts her rendezvous with her 30 suitors. It is said that the first impression is the last impression. Wonder how these boys will fare as the first task at hand is to present Mallika with a little token of their affection. As bachelors line up to impress Mallika, some shocking moments are sure to come to light.

37-year old Bivas Biswas, an NRI, presents an iPad to Mallika, with a unique message on it; a message from his 13-year old son. Adding the fun element on the set is the carefree Punjabi boy Jashn Singh Kohli who gifts Mallika a can of ‘shuddh desi ghee’ and revives the Haryanvi connect. The shocker of the day has to be the entry of 63-year old Prof. Sudarshan Batra, who also happens to be Mallika’s professor from her college days, as he introduces himself as one of the contenders of the show. But the most unique gift comes from the boy next door, Manu Panjabi, who gets Mallika a cute, innocent, absolutely lovely lamb!

Anu Malik has composed the title track, sung by none other than his daughter Anmol Malik. Legendary choreographer Saroj Khan has instructed the lovely jalebi bai for a special dance sequence while film maker Govind Menon will be a guide to Mallika, on this journey to find her soul mate. International producers, writers and even stylists are on board to make this property the most sought after reality TV series.

Join Mallika Sherawat in her search of finding her Love Story on The Bachelorette India – Mere Khayalon ki Mallika on Life OK, starting 21st October, every Monday to Friday at 9.30pm, on Life OK Middle East.

Sumantra Dutta (Sumo) - Country Head Middle East, Africa & Pakistan - 1

About STAR

STAR is the leading Asian Media and Entertainment Company with the highest reach amongst South Asian broadcasters. In Asia, since 1991, STAR has pioneered the growth of satellite television and provided millions of viewers in Asia with the latest, most popular entertainment from around the world. Today, STAR is the world’s leading South Asian TV Network and the pace setter in the TV entertainment arena.

STAR broadcasts over 35 channels in 7 languages, providing viewers with a comprehensive range of entertainment, movies, sports, music & news. Reaching more than 400 viewers every week across 58 countries, STAR channels are available across the globe – from USA, UK, Europe, Africa, Middle East, India, South East Asia to Australia.

Mallika Sherawat - Life OK show The Bachelorette India with a Bakri contestant had gifted

For the 1st time in the history of Indian TV channels worldwide, Star Plus viewers now watch their favorite shows across the world concurrently – on the same day, same time. STAR is the 1st Indian broadcaster to enable global viewers watch content, same day, globally (with English subtitles).

STAR businesses extend to filmed entertainment, television production, cable systems and distribution, DTH services, wireless and digital services.

STAR is a wholly owned subsidiary of 21st Century Fox.