Sonali Cable was set to release on big screen on October 10, but now it has been pushed to October 17. Rohan wants his lead actress Rhea to promote the film for some more time; hence the date of release was changed. But unfortunately it turns out that Yash Raj Films, which manages Rhea’s work, has not allotted Rhea’s dates to the filmmaker.
A inside source close of the filmmaker says, “YRF was informed in advance about this possible change of date and in any case, small budget films need to be promoted. So we need Rhea’s dates but YRF has not given her dates for a week. It’s unfortunate that they are doing this with regards to their talent working for another producer.”
Rohan Sippy admits confirms that they are currently facing issues with Rhea’s dates. “I don’t know if she can promote the film or not. But it’s strange that Rhea’s management is not reverting to us about her dates. Since she plays the title character, we can’t finalize the promotion schedule,” he says.
The filmmaker adds that young actors should understand the importance of promoting a film, even the super stars make themselves free and promote it.
“This helps their producers create visibility for them. I don’t understand how YRF can have double standards. Recently, they pushed ahead Dawaat-e-Ishq’s release and I’m sure they expected Aditya and Parineeti to promote their film for some more time. It’s a given that a film has to be promoted closer to its release. Hopefully, we will get Rhea’s dates,” he says.
Rhea’s spokesperson from YRF said, “While Sonali Cable is a big and important film for Rhea, she has several contractual commitments that were finalised months in advance. Bank Chor, where she plays the lead opposite Ritesh Deshmukh, is just one of them. She will do her best to promote the film and do all that is required of her.”
Sonali Cable, starring Rhea Chakraborty, Ali Fazal, Raghav Juyal “CrockRoaxz” and Anupam Kher, written and directed by Charudutt Acharya, produced by Ramesh Sippy, Rohan Sippy, Roopa de Choudhury and Kamia Mulhotra under the banner of Ramesh Sippy Entertainment in association with BombayMania Production Pvt. Ltd. and is a HBS Raksha Movies Fund release.
Sonali Cable is slated for 17th October 2014 release.