People of all nationalities flock to see Djinn
Abu Dhabi-based Image Nation today announced that the opening weekend box office takings for its supernatural film, Djinn, broke the one million dirham barrier.
The movie, about an Emirati couple who move into a haunted apartment block in Ras Al Khaimah, has wowed audiences through a combination of edge-of-your seat suspense and special effects.
Launched on Halloween night on Thursday, audiences built quickly over the weekend as word spread across the UAE, where it is being shown in almost all cinemas.
“The biggest success for Image Nation is that audiences of all nationalities are going to see Djinn – especially as the majority of dialogue is in Arabic. It really has crossed the boundaries between the different communities we see here in the UAE,” said Mohammed Al Mubarak, Chairman of Image Nation. “The number of people going to the cinema to watch our film has in some ways taken us by surprise as these statistics are pretty rare in UAE cinema.”
“We want to thank everyone who has gone out to see Djinn as it is a big step forward for film making in the country.”
Djinn, directed by “master of horror” Tobe Hooper, was exclusively distributed in the Middle East by Empire International.
Michael Garin, CEO of Image Nation said: “We are so pleased with our partnership with Empire – both for the distribution of Djinn and the previously-released Sea Shadow. We are overwhelmed by the results.”
In UAE the film was seen by 23,000 people in the first three days – increasing from 6,500 on opening night to 8,500 on day three.
“Since its release on October 31, Djinn has set the record for the best performing Emirati film ever in opening weekend,” said Kifah Ghraizi, regional manager at Empire International Gulf LLC.
“The increase in admissions per day shows the huge interest the film is gaining and how Djinn is appealing to all audiences in the UE.